Archive for the ‘Recipes’ category

Winning Results with Google AdWords, Second Edition (Paperback)

October 29th, 2009

Winning Results with Google AdWords, Second Edition

Run a Profitable Google AdWords CampaignReach millions of targeted new customers at the precise moment they’re looking for the products and services you’re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You’ll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!Create strategic groups of ads and keywordsUnderstand Google’s Quality Score ad ranking system and quality-based biddingUse the keyword tool to your advantageDevelop a successful bidding strategyWrite, test, and refine winning adsFilter out inappropriate prospectsExpand proven ad campaignsMeasure success using Google Analytics and other methodsIncrease conversion rates

From the Back Cover

“Andrew Goodman is the world’s leading authority on Google Adwords. …This book had better be on your desk, not on your shelf, if you expect to win with Google.” –Fredrick Marckini, Founder, iProspect; Chief Global Search Officer, Isobar”When we started our business five years ago, this book was critical to our success. It continues that focus of distilling the marketplace and offering strategies to make your Internet marketing spending work. Why learn from mistakes, when you have this book?” –Sean Neville, CEO, Simply Audiobooks

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Cooking Secrets of the CIA: Favorite Recipes from the Culinary Institute (Paperback)

October 28th, 2009

Cooking Secrets of the CIA: Favorite Recipes from the Culinary Institute

From Publishers Weekly

No threat to national security, this companion volume to an upcoming PBS series featuring the highly regarded culinary teaching institution is instead quite reassuring. Selected by C.I.A.-trained chefs, its 60-odd, solid recipes highlight inventive, rather complex dishes that reflect the way we eat now, or the way we would eat if we had lots of time to spend in the kitchen. The organization is serviceable, if unexpected. Appetizers (Cajun-Style Crab Cakes with Creole Honey-Mustard Sauce) and soups (Parsnip and Parsley Soup) are grouped together in “Starters.” The second chapter presents menus for various holidays (e.g., for Hanukkah: Atlantic Salmon in a Potato Crust with Chive Oil and Leek Puree, Braised Brisket with Red Wine and Potato Latkes). The final chapter contains desserts, many of which, for example, Chocolate Cheesecake with Poached Figs and Passion Fruit and Cherry Sauces, suggest decadence but employ such ingredients as low-fat cottage cheese and require minimal amounts of sugar. The recipes come with brief introductions by their respective creators, who reminisce about their early careers or such events as creating Fall Peanut Soup for the Carter administration. Instructions on techniques are scrupulous. Copyright 1995 Reed Business Information, Inc.

Review

Restaurant Hospitality January 1996 This companion volume to the PBS series of the same name features more than 60 recipes from the staff of the Culinary Institute of America in Hyde Park, N.Y. Although the title is misleading — there really aren’t any secrets in here — pro chefs and menu planners can pick up any number of worthwhile seasonal and holiday dishes, including ‘Gnocchi Genovese,’ ‘New Mexico-Style Green Chili and Pork Stew,’ and ‘Grilled Breast of Pheasant with Pommes d’Amour and Saffron Risotto.’

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The New Basics Cookbook (Paperback)

October 27th, 2009

The New Basics Cookbook

Review

While it won’t tell you how to boil an egg, Lukins and Rosso’s The New Basics has proved itself a modern classic, fit to reside on your shelves next to The Joy of Cooking and The Fannie Farmer Cookbook. Aspiring chefs can use this 850-page tome to plan their next cocktail party (try the Raspberry Dip with Crudites), make brunch for the in-laws (how about Smoked Salmon and Leek Frittata and a Chicory and Bacon Salad?), or even bake up a batch of Pinwheel Cookies for the office. The “basics” include tips for entertaining, a glossary of cooking and wine terms, suggestions for a well- stocked pantry, and instructions on how to pick the best seasonal ingredients. Menus and delightful culinary quotes are sprinkled throughout the book, and the chatty tone will inspire confidence in every kitchen.

From Library Journal

Since they have sold the store, Rosso and Lukins could hardly call their new book The New Silver Palate Cookbook , but that, in essence, is what this is. It’s a huge cookbook/reference work, filled with information on new ingredients and styles of cooking, practical advice on such subjects as entertaining and choosing wine, and more than 900 recipes. There are all sorts of dishes here, family favorites as well as company food, recipes that seem fresh and new but not, in general, overly trendy. An essential purchase, sure to be in demand.Copyright 1989 Reed Business Information, Inc.

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Ann Louise Gittleman’s Eat Fat, Lose Weight Cookbook (Paperback)

October 26th, 2009

Ann Louise Gittleman's Eat Fat, Lose Weight Cookbook

Review

At last, a plan that focuses on successful dieting and proper nutrition. — Leo G. Frangipane, Jr., M.D., surgeon, author, speakerBrilliant, groundbreaking, extraordinary. Ann Louise Gittleman has taken omega-3s to the highest level. — Stephen T. Sinatra, M.D., F.A.C.C., author of Heart Sense for WomenDescribes a wonderful way of eating the foods you love–and losing the weight you want to. — Dr. Earl L. Mindell, author of Prescription Alternatives, Vitamin Bible, and Herb Bible

Ann Louise Gittleman’s Eat Fat, Lose Weight Cookbook–the companion to the bestselling Eat Fat, Lose Weight–includes 150 recipes for delicious dishes which will not only speed up the metabolism but will also help lower the risk of heart attacks, Alzheimer’s disease, arthritis, breast cancer, even PMS. The robust flavors and heady aromas of the recipes included in this groundbreaking book will delight the palate and put the pleasure back into healthy eating.

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Campground Cookery (Paperback)

October 25th, 2009

Campground Cookery

Review

Brenda Kulibert does a magnificent job taking the fine culinary arts outside in her book Campground Cookery. The camping experience is always enriched by good food and this book makes fine campground cooking quite possible. –JT Uptegrove, Outdoorsite.comJust jettison the Beanie-Weenies. Salvation is at hand! –Community Cookbooks Coast to Coast

Campground Cookery has been called the “complete guide to outdoor cooking” and a must for all outdoor cooks. Now, in its nineteenth year of publication, this handy little book is even more complete, with expanded instructions on a variety of cooking methods, and over 270 taste-tempting recipes for use in, CAMPFIRE COOKING, GRILLING, DUTCH OVENS, REFLECTOR OVENS, PIE IRONS, CAMP STOVES, and FOIL-WRAPPED FOODS.

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