Run a Profitable Google AdWords CampaignReach millions of targeted new customers at the precise moment they’re looking for the products and services you’re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You’ll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!Create strategic groups of ads and keywordsUnderstand Google’s Quality Score ad ranking system and quality-based biddingUse the keyword tool to your advantageDevelop a successful bidding strategyWrite, test, and refine winning adsFilter out inappropriate prospectsExpand proven ad campaignsMeasure success using Google Analytics and other methodsIncrease conversion rates
From the Back Cover
“Andrew Goodman is the world’s leading authority on Google Adwords. …This book had better be on your desk, not on your shelf, if you expect to win with Google.” –Fredrick Marckini, Founder, iProspect; Chief Global Search Officer, Isobar”When we started our business five years ago, this book was critical to our success. It continues that focus of distilling the marketplace and offering strategies to make your Internet marketing spending work. Why learn from mistakes, when you have this book?” –Sean Neville, CEO, Simply Audiobooks
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